Your Product Is Great.
The Right Emails Will Help You Scale It.
I help SaaS brands grow faster with automated email flows that drive activation, retention, and revenue.
Case study:
An early-stage Online start-up offering productivity and workflow tools reached out to me to build their entire email marketing system from the ground up.
As a new brand preparing for launch, they needed someone to set up everything: from strategy to copy, flows, and performance tracking to help convert users, reduce churn, and communicate their product’s value clearly and consistently:
Set up their entire email marketing system from scratch
Build a complete onboarding flow to guide new users
Create activation and retention emails to keep users engaged
Plan and execute monthly email campaigns to support product updates
Design re-engagement emails to reduce early churn
Establish reporting systems to track performance and guide improvements
First of all, we’ve made sure new users succeed quickly. A solid onboarding sequence helps users reach their “aha moment” before they lose interest. That’s why we designed a 5-part onboarding flow to guide every new signup from welcome to activation.
Once the onboarding foundation was in place, we created a full suite of automated email flows. Each of them is designed to solve a specific business challenge. From reactivating inactive users to encouraging upgrades and driving feature adoption, these flows turned email into a long-term growth engine for the product.
Ongoing Campaigns to Educate and Engage
Alongside the automated flows, we also planned and executed a series of campaign emails sent weekly or monthly to the active list.
These campaigns kept users informed about product updates, shared helpful tips, and reinforced the brand’s value.
By mixing education, inspiration, and subtle promotion, we stayed top of mind and drove consistent engagement beyond the automations.
The Results:
Efficient onboarding — new users were guided step by step and got real value early.
Users stayed engaged — smart emails kept them active and coming back.
Fewer users dropped off — churn in the first 30–60 days noticeably decreased.
Upgrades increased — users moved from free to paid plans after personalized nudges.
Fewer support tickets — proactive emails solved questions before users asked them.
Email became a real growth tool — strategically automated ready for scaling up.
Why work with me?
📌 Startup-Smart Approach
I understand the fast pace and lean structure of SaaS teams and build systems that keep up.
📌 Full-Service Delivery
Strategy, copy, and automation are done for you in one place.
📌 Behavior-Based Strategy
Flows designed around user actions to boost activation, retention, and upgrades.
📌 Clear Direct Communication
Weekly reports and next steps. You’ll always know what’s working and where we’re going.
📌 Collaborative Workflow
You review and approve every email and flow before it’s live.