The first 72 hours after signup decide whether a subscriber becomes a customer. This step-by-step guide shows you how to build a three-email Welcome Flow—Value, Story, Proof—complete with triggers, timing rules, copy templates, and performance benchmarks. Automate the handshake and watch first-time revenue climb.

Stop sending more newsletters. Build the three automations that meet customers at peak intent: Welcome, Abandoned Cart, and Post-Purchase. This guide covers triggers, timing, copy structure, guardrails, and the exact metrics to track—so you can launch a lean version in under an hour and improve it over time.

Not sure whether your next send should be a campaign or a flow? This quick guide explains the difference in plain English, shows real use cases, and includes a screenshot‑ready decision card.